Want to reach more local leads, increase foot traffic, and boost conversions for your business? If so, Google Local Services ads are a great investment — and startup digital makes the ad management process easy.
What are Google Local Services ads?
Wondering, "How do Google Local Services ads work?"
Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop
7 benefits of using Google Local Services ads.
There are numerous benefits you’ll reap from using Google Local Services ads.
1. YOU REACH MORE VALUABLE LEADS
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. YOU CAN TRACK YOUR APPOINTMENTS
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. YOUR BUSINESS WILL BE SEEN FIRST
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. YOU BUILD TRUST WITH YOUR AUDIENCE
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. YOU ONLY PAY FOR VALID LEADS
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. YOU WILL REACH MORE VOICE SEARCH CUSTOMERS
If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.
7. YOU WILL NEED TO CONDUCT MINIMUM MAINTENANCE
These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”
Create Google Local Services ads that convert with Startup Digital
Google Local Services ads have the potential to help your business reach more people. By investing in these ads, you’ll earn more credible leads for your business. At startup digital, we have years of experience running Google Ads campaigns for our clients.
We’re a full-service digital marketing company that specializes in custom PPC campaigns. Our team of experts will bring their knowledge and expertise to your campaign. We’ll help you create a local advertising campaign that drives valuable results for your business.
Our approach to PPC is uniquely built around what we know works and what we know doesn’t work. Over 200 verified factors in play within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick.
Startup Digital is a leading PPC Strategy agency with an award-winning team that creates innovative, effective marketing strategies that capture your brand, improve your conversion rates, and maximizes your revenue to help grow your business and achieve your goals.
Why work with a PPC Marketing Agency?
Whether you are a small or medium-sized business, there is a lot of competition to deal with. the fact is 95% of users not pass the first page of Google when searching for a product or service.
Access to dedicated PPC specialists At Startup Digital, we believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients.
Extreme customer focus
At Startup Digital, we are building a culture of extreme customer focus. John Spence, in his book Awesomely Simple, says, “the only sustainable competitive differentiator left to most businesses today is creating a culture of continuous innovation and extreme customer focus driven by highly talented people.” We believe in owning the voice of our clients and work hard to show it.
Our approach to pay-per-click reporting You can see exactly how our efforts are increasing your online revenue with our custom reports and client dashboard:
One out of five keywords searched in Google is location-based.
With our local ppc campaign, you can target the people who live, shop and eat near your business. This gives you a powerful tool to drive local traffic, achieve stronger leads and significantly improve your ROI. We combine highly effective marketing strategies with a smart method of targeting, positioning and messaging. The local ppc campaigns we build, connect your business to the right audience and the customers that are most profitable to your business.
GREAT PPC CAMPAIGN HAS THE POWER TO
Direst Relevant Traffic to Your Website
Flexible Plans To Suit Your Business Needs
Organically rank higher on google Searches
Competitor analysis and keyword research
A Strategy to engage your target audience
Monthly benchmark and progress reports
90 Day guarantee
Professional PPC Strategy Service
Make an authentic connection with your customers through a powerful ppc campaign. When we create a PPC strategy for your business, our primary goal is to improve your bottom line. Get you more traffic, drive more leads, and ultimately increase your revenue.
Get More Traffic
Drive More Leads
Increase Your Revenue
GET MORE TRAFFIC, MORE LEADS, AND MORE REVENUE
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