Around 50 percent of shoppers turn to Amazon when they’re searching for a new product to buy, which is why the world’s biggest e-commerce platform is responsible for more than 40 percent of online sales. With our performance-driven Amazon SEO services, we help your business — and your products — become the choice of shoppers worldwide. That results in more sales, revenue, and growth for your company, providing you the chance to do more with your business.
What do our Amazon listing optimization services include?
DEDICATED AMAZON MARKETING SPECIALIST
We feature a team of Amazon SEO specialists, and when you partner with our Amazon SEO company, you receive a hands-on and dedicated specialist for your account. They work with you one-on-one to develop a competitive and data-driven Amazon SEO strategy.
IN-DEPTH KEYWORD RESEARCH
With the machine learning your specialist finds relevant, high-value keywords for your products. In total, your Amazon SEO expert compiles a list of 25 to 50 keywords per product.
CATEGORY AND SUBCATEGORY OPTIMIZATION
For your products to rank in search results on Amazon, as well as on Google, they need to have the proper categorization. That’s why your dedicated Amazon SEO specialist researches and optimizes your product for the most relevant and valuable category and sub-category.
As a part of our add-on copywriting services, we create original, on-brand, and descriptive product copy that improves your online visibility and offers value to shoppers. If needed, we can also build copy for your Amazon Store, maximizing the experience of users.
We maximize the results of your Amazon SEO strategy by optimizing your product photos. If needed, our team can also arrange photography for your products, ensuring you meet Amazon’s image standards and provide shoppers with the best view of your product.
For the best results from your Amazon SEO strategy, it’s critical that you have unparalleled inventory management. That is why our Amazon SEO services include in-stock, perfect order, and order defect rate monitoring. If we notice a decrease in performance or inventory, our team notifies you.
Our Amazon optimization services also include an in-depth competitor analysis. Your Amazon SEO specialist evaluates your direct competitors on Amazon each quarter. Their findings help enhance your strategy, leading to better sales and better results from our Amazon ranking services.
USER ENGAGEMENT ANALYSIS
We understand that Amazon SEO is more than increasing your online visibility. It’s also about improving the engagement of users with your product listing, whether by viewing your product, adding it to their cart, or purchasing it. That is why our team analyzes the engagement of users with your listings.
For maximum transparency, we provide monthly reporting as a part of our Amazon SEO services. we deliver insights into your current sales and product performance. With this data, your team can see your investment at work — and how it’s improving your bottom line.
We’re more than an Amazon SEO company — we’re also a partner to your business. That is why we’ve included Fulfillment-by-Amazon (FBA) support with our Amazon optimization services. With the support of our team, we can help you make the most of FBA.
Ready to launch — or relaunch — your Amazon Store? Contact us online and tell us about your business and product line. Or, speak to one of our experienced strategists and receive a custom quote by giving us a ring at 1800 229 478
Inside our Amazon optimization services
You know what our Amazon optimization services include, but how do they work? Get an inside look at how our Amazon SEO services, as well as dedicated account managers, collaborate and coordinate with your team to create and optimize your product listings to drive sales.
1. ACCOUNT AUDIT
For the best results, our experienced account managers audit your Amazon account. They look at your product listings, keyword targeting, and rankings to review your Amazon SEO strategy and discover opportunities for growth.
Your account manager will also chat with your team to learn about your existing strategy and goals for Amazon. With your feedback, they can build a competitive plan tailored to your short- and long-term goals.
If you don’t have an Amazon account yet, your account manager will meet with your team, whether via a video call, phone call, or in-person. This meet-up helps your account manager establish a roadmap for creating your store, uploading your products, and more.
2. COMPETITOR ANALYSIS
Next, our Amazon optimization services investigate your competitors on Amazon.
As a part of your account manager’s research, they look at your competition’s keyword targeting, product features, unique offers, and product optimization. Using their findings, your account manager can tailor your strategy to compete (and beat) your top competitors in Amazon search results and sales.
3. STRATEGY DEVELOPMENT
Following your account manager’s account audit and competitor analysis, they can start creating your Amazon SEO strategy. Several factors contribute to your plan, including your goals and number of products.
If you’re looking to drive more sales for top-selling products, for example, your account manager will likely focus on product optimization for those goods. Or, if you want to start shipping slow-moving inventory, their strategy may revolve around optimizing those listings.
Either way, your account manager will present their strategy to your team for review.
4. KEYWORD RESEARCH
Next, your dedicated account manager begins researching keywords for your Amazon SEO strategy. They focus on finding relevant and high-value keywords that describe your products and represent a transactional or ready-to-buy search intent.
As a part of our Amazon optimization services, we also try to find low-competition keywords. With less competition, your company’s products can earn a higher spot in Amazon search results and avoid fierce competition from larger brands, like Amazon.
5. LISTING CREATION
If you’re looking to start or expand your Amazon Store, our Amazon SEO services include adding products. Your dedicated account manager will create and optimize your listing according to Amazon best practices, plus coordinate with a trusted third-party vendor (if needed) for product photos.
6. PRODUCT OPTIMIZATION
Finally, your dedicated account manager optimizes your product listings, which includes:
- Incorporating relevant keywords into product titles and descriptions
- Ensuring product images match Amazon.com guidelines and recommendations
- Choosing relevant categories and subcategories for products
- And more
With these optimizations, your company can start improving the visibility of your products in Amazon search results, as well as their usefulness to shoppers. These changes can lead to more sales and revenue for your business.
7. LOGISTICS MONITORING
Amazon’s algorithm relies on more than keywords — it also uses factors specific to product inventory and order fulfillment. That’s why our Amazon SEO services include in-stock rate monitoring, FBA support, order defect rate monitoring, and perfect order percentage monitoring.
With this service feature, your dedicated account manager can help and support your team as you fulfill orders, restock products, and more. For the best results with Amazon SEO, companies must optimize their listings and logistics.
8. MONTHLY REPORTING
As a part of your Amazon optimization services, your dedicated account manager will create a monthly report for your team. This report makes it easy for your business (and company leaders) to check-in and follow your Amazon SEO progress.
Your account manager will review your report with you one-on-one. If you have questions, it’s the perfect time to ask your account manager. You can also ask for report changes or improvements to make it even more valuable for you and your team.
9. ONGOING OPTIMIZATIONS
For the best results, ongoing Amazon optimization is a must.
That’s why our Amazon SEO services focus on continuous product optimization, whether by finding new keywords, tweaking product features, or adding brand-new products to your store. With ongoing optimization, your business can continue to earn new customers and more sales.
Here are major advantages that you can enjoy from working with us
High Sales Rank
Just like in Google SERPs, the higher you are in the results page, the better. The top of Amazon’s result page, the bestsellers’ list is one of the most coveted spots. Contrary to what you may think, sales rank isn’t only about high sales or product popularity. You’ll need optimized product listings in order to appear high in the traditional search ranking – increasing your product’s visibility and increasing your sales. With the help of SEO, you can provide better positive customer experience, a factor that directly impacts your rank
Increase Brand Awareness
Visibility is key, especially in a large and competitive marketplace like Amazon. But it is also important that your brand is also visible on marketing channels outside Amazon. Amazon, after all only gets half of the product searches. You also need to rank organically in search engines, have a social media presence, and highly-qualified traffic to your website.
Win the Buy Box Competition
Over 90% of Amazon sales are from the buy box. The buy box is a strategic location where you can win against competitors selling the same product – you can win even against Amazon’s own products. We’ll help your products become buy box eligible by optimizing factors that affect your eligibility including pricing, customer feedback, and product inventory management
Winning the buy box is especially crucial for those running Sponsored Product Ads. Your ads actually stop running once you lose the buy box. Something that you won’t want to happen since it will have a great impact on your overall product ranking and product sales.
Improve Your Overall Business Performance
See a revenue increase of up to 25% in the first quarter after working with us. We utilize data and performance-driven strategies that boost your business’ overall performance. Each strategy is tailor-fit for your brand, industry, products, and audience.
We won’t just work for you. We will be a part of your team, helping you manage your business’s workload so your in-house team can perform efficiently.
Book This Service Below to Get Started.
for any questions, hit the chat button on the bottom right.